Following a whirlwind 24-hour trip to Mexico, photographer Seth Browarnik has curated an original series of images of the FACUNDO Rum Collection, the first luxury collection of sipping rums from BACARDÍ, to form a stunning 30+ photography exhibit bringing the “art of rum” to life. These photographs tell the story of not only the meticulous production process of hand bottling the FACUNDO Rum Collection, a product sourced from the Bacardi family’s Private Reserves, but of the community, the heritage, and artistry one finds along the way.
Accompanied by BACARDÍ Brand Master David Cid, Browarnik traveled to Tultitlán, the BACARDÍ aging & blending facility where FACUNDO is bottled. They also stayed in La Galarza, a historic BACARDÍ distillery that showcases the rum company’s commitment to heritage and the legacy of founder Don Facundo Bacardi Massó. During the trip, Browarnik discovered what’s really behind the rum barrel: the people, the history, and the passion that is involved in the art of rum-making.
Open to the public for one day only in the Miami Design District, guests can experience the intimate journey Browarnik captured firsthand. Guests will also be able to experience the four variants from the FACUNDO Rum Collection neat or on the rocks as they view the photographs and relive the story as told though the exhibit.